My fascination with Aldo Rossi's architecture comes from my personal obsession with simplicity in life. Architecture is like life; neither is mastered by man. For this reason, I have consciously and unconsciously fallen in love with everything simple in all aspects of life - hobby, fashion, car, and people, to name a few. Architecture is not an exception; I cannot resist a preoccupation with simple architectural forms. This preoccupation has led me to search for 'simplicity' in the principle of architecture, and finally Aldo Rossi's architecture provided me with a religious foundation for generation of idea and method in design throughout my architectural education and career. Aldo Rossi's contribution to architecture and design theory have been greatly appreciated and admired by educators and professionals for many years and this web page is exclusively dedicated to the timeless value of his simple, powerful, and haunting imagery.